How Small Church Pastors Can Show Up Online with More Intentionality & Be Worth Following. Featuring Dr. Jennifer Bennett

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Do pastors have to be on social media to have influence in today’s world, and if so, what are the best ways for pastors and small church leaders to show up?

In today’s episode, I interview Dr. Jen Bennett to talk about how pastors can be leaders who are worth following on social media. From tips to tricks and method and systems, Dr. Jen Bennett shares her personal experience and practices to show small church pastors that they can have influence online, too!


Professor, Host of the She Impacts Culture Podcast, Author, and Speaker.

Dr. Jen Bennett is a driven visionary communicator who has a unique way of connecting with her audience. She enjoys teaching, leading, and building and is committed to helping others be successful. As a Strategic Communication Professor, Jen equips college students to discover their voice, develop their expertise, and lead with influence to impact culture for Christ. Jen provides students with real-world opportunities that help launch them into the careers and professions that they are called to.

Jen has has coached various entrepreneurs, small business owners, ministries, organizations, and college students in social media, personal branding, marketing, and public relations. Jen was named as one of “61 Women in Digital You Should Be Following.” In 2019 she was chosen as one of 55 social media influencers (out of 700 applicants) to attend #NASASocial for the Falcon Heavy Rocket Launch. She is also the author of the book “#BeWorthFollowing: How to be Different and Influence People in a Crowded Social World.” In April of 2021, Jen launched the #SheImpactsCulture podcast, a podcast for trailblazing, faith-based women who want to lead with influence and impact culture for Christ.

Before entering the world of higher education, Jen served as a church youth director, where she taught, led, and developed student and adult leaders. She has also worked with students in the K-12 setting. Initially, she worked as a Literature teacher. She soon became a school administrator, where she trained other teachers to develop a well-aligned curriculum. During that time, she found her passion in developing others to become highly effective in their given environments. Jen became sought after for her ability to grow professionals and develop high-quality curricular experiences.

Jen also founded a training and development organization that supported women who desired to discover their purpose and passion. What was a “side business” quickly became her full-time job. Social media had become an emerging topic at that time, and Jen found her professional world merging with this new environment. After several years of honing her social media/marketing expertise, others began to notice her skills. She is passionate about helping others create and build a powerful online presence around their God-given calling so that they can impact and influence culture.

Jen holds an EdD in Instructional Leadership and Curriculum Development from Nova Southeastern University, a Masters in Christian Education from Southwestern Baptist Theological Seminary, and a BA in Communications from the University of North Florida. She has been a speaker at regional and national events and is an Assistant Professor of Strategic Communication at Indiana Wesleyan University

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